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Posts Tagged ‘stereotypes’

Thinking Inside The Box

September 26, 2016 Leave a comment

thinkinsidetheboxYou read it right … “think inside the box”.

It’s the new buzz phrase around the water cooler (or Redbull dispenser – whichever you have).

Confused? Yes – Good. I don’t have throw my coffee cup away yet.

Here is a little bit the chew on. We’ve been thinking so hard “outside the box” since the latter 80s that, well, “thinking outside the box” is now THE BOX.

The idea behind “thinking outside the box” is doing things differently than everyone else, or truly failing differently than everyone else has been years before you to discover newer, better ways to do the things you do (hmmm … that sounds like a tag line for a really bad millennial commercial). Just to be specific … a really bad millennial commercial is one of those ones where you reach the end, and if there isn’t a company brand floating all over the screen you basically end up thinking “WFT????????????????????? (not WTF … see, now THAT’s being different – we think outside the box here at SWB on a regular basis).”

Considering I work in two ever changing tech fields (Information Technology and Sound Engineering), thinking differently with a good baseline of a solid box to sit new advances on is critical. It’s the only way solid advances are made – along with a little bit of user beta testing and QA processes. Oops, sorry, too many corporate words in that sentence … get over it, and don’t judge me (this is a free country and I’m allowed to enjoy my stereotype).

Want an example? (you guessed it, I’m going to pick on the millennial kiddies again):

Well, whether you like it or not here it is: The big news item on millennials is them living in shared housing. Guess what?  That’s hippie communal living ….. from the 60s. Yep, the newbies couldn’t think of anything but what was already done. If there a difference between the two groups?  Yes – the millennials, even though living in a shared enviro are still materialistic entitled nerds trying to look like they are helping the world by living in a shared environment (filled with many things created with manufacturing processes that are massively toxic). The hippies actually lived together to try and help each other live off the land and share resources, in theory bettering the world (then they discovered mini vans and some of them became hot soccer moms, so that ideal went south). Basically the hippies in today’s world became the box. The millennials are the box too, they just built one that was translucent so they could be in denial about being in it (ya know – if you can’t see it, it’s not there).  BTW …. lots of corporate people do that too.

To get a grip on things – thinking outside the box became the inside of the box and the only way to actually think outside of the box was to get back in the box thus avoiding the outside of the box standard issue thinking that was actually inside the box and in reality only a facsimile of the outside of the box which is limiting your ability to create and innovate inside the box while trying to claw your way out. Simple.

{{place confused dog head tilt here}}

This is not insanity … hang in there, we just bought a new bag of treats and we’ll give you one once you “get it”.

The latest big deal is gamification. See we’re already doing it here at SWB … you get a “treat” if you “get it”. Goal!!!

Keep in mind this doesn’t mean we have to “get it”, just as long as you do. We’ll have no idea what you are actually “getting”, but what the heck, we’re too old to care.

Gamification …. for those not familiar, it’s basically setting a goal and leaving a trail of chocolate chip cookies to it. For those that may have issues getting to their goals because they may be allergic to the chocolate, or the nut particles that may have ended up in the cookies … they can always get a second mortgage on their house to purchase an EpiPen from Mylan helping them get back on track.

Granted, with all of the millennials around me, I was starting to feel left out … so I ordered myself two boxes of trophies from Oriental Trading to make up for all the ones my teachers, coaches, and parents never handed out to me {sniff!}. I want gamification too … hopefully today’s trophy will be a Pez dispenser filled with cola flavored candies.

So, do you get it? … I know you’ve chewed a bit (and we do realize that might be your own tongue you are chewing … you might want to realize that too) … which means you have to be close to “getting it”. Remember, we have fresh treats.

Got it?

It’s all a game of making your outside the box thinking last long enough to allow you to make a difference before someone defines you as “the box”.

… or you can just grab a coffee, go fishing, and allow someone else to stroke out over it.

-SWB

  • Reality shows were initially created to give you a peak into someone else’s real life freeing you from the typically scripted shows with tons of writers … now the reality shows are massively scripted with more writers than a sitcom of the same length. Reality shows are now hated and have become a box that’s worse that the previous box.
  • A great film maker named George Romero was best known for creating an entirely new film experience – zombie movies. The Walking Dead did an excellent job of thinking outside the box and improving on George’s innovation in an actual TV series … then everyone copied and created endless amounts of copy cat zombie movies … enough to induce vomiting by 1 in 5 people on a daily basis. Overkill made an even thicker box that may never be broken out of.
  • IBM created and innovation called the “PC” by thinking way outside the box of their room sized behemoths that even large corporations struggled to afford. Others thought even further outside of the box making those “PCs” the mainstay of data centers, but drove that into a level of overkill that convinced IBM to go back to their old “in the box” creation “the mainframe”.  Guess what you are on most of the time when you use “the cloud”? BTW … the cloud is an innovation that’s been around since about the latter 80s.

The Mascot, The Poodle, Stereotypes, and the quest for readership

September 13, 2016 Leave a comment

brandycmYou guessed it … it had to happen … one of the pets of a SWB writer became the mascot.

Was this because of the old, wise-dog look of an 8.5 year old pup?

No.

Was it because she did something terrible, like eating the toy poodle sitting next to her and we’re trying to clear her name?

Possibly.

Here’s the truth … we’ll stoop as low as possible to get readership … as most blog owners will. It’s just reality. When you are competing against tens of thousands of other writers than can’t write, along with another ten thousand legitimate journalists with blogs, resorting to a pic of a cute pup enjoying the day at an outdoor coffee shop works …

at least with the women (yes, that was a sexist statement … we know it … but it’s true, so we’re still using it). We couldn’t find a football to stick next to the dog, so we know the guys will care less about the post (stereotypes are our thing).

No we didn’t feed the dog coffee, well … at least we didn’t until she held the poodle hostage.

Hmm …. actually, maybe we should have let her keep the poodle as a hostage as leverage to see if we could get her signed as the mascot for the Riverhounds (oh wait … they don’t make enough money yet). Maybe we can get a deal with the Steelers … on the other hand, they already have a dog (Ben).

We need a sports team that wants a mascot so I can make a ton of money off the last few years of this animal, buy a new house, and stop writing this crap.

Maybe the Pirates (they’re resembling a country dog now …. lay on porch, do nothing).

… or the Penguins (wait …. I can’t pick on them – Mario only lives a mile from where I’m writing this, and he’s bigger than I am).

Dreams.

Yes … she ate the poodle – said it tasted like cat hair.

-SWB

P.S. We hope you enjoyed the mindless sanctuary your brain went into when you were reading this – it will help your therapist enjoy your next session.

P.S. P.S. PLEASE tell your friends you actually read this garbage … the more people we dumb down, the smarter our blog looks 🙂   Cool, huh? Modern marketing at work.